This is obviously great times for Simi as she has added another feather to her cap when Etisalat signed her as a brand ambassador, recently.
Smiling from ear to ear, the obviously elated singer told Saturday Beats in a chat, that this achievement was a big deal for her.
“I am very elated that such is happening to me right now. This will give me a bigger platform than I had before. The limelight is now bigger than it used to me. When you work hard and have good work ethics and you continue to improve yourself, the sky is the beginning of the limit. I am not surprised at my success, I am just grateful to God. My record label, Xtreme Music, is very important to my career. They allow me to have creative expression. They don’t dictate the kind of music I do. They support me and push me.”
And even as some of her colleagues who are telecoms brand ambassadors ‘port’ to a rival company after the expiration of their contract, Simi said she would not do that.
“I am with Etisalat and I will not leave,” she said.
According to the Vice President Marketing, Etisalat Nigeria, Adebisi Idowu, “Simi is one of the best talents out of Nigeria in the last few years. Etisalat is all about empowering young people, helping them to be all they can be. Simi fits in very well and we are going to invest a lot, not just in her music but also in her future. We have robust plan for Simi. It’s not just about her. She is going to be the face of encouragement to other young people.”