Dufil Prima Foods, maker of Indomie brand of noodles, has
revealed its intention to reach 10 million Nigerians this year during its
annual sampling exercise.
According to the firm, it is an exercise where millions of
consumers freely taste the Indomie product.
A statement from the firm quoted the Brand Manager, Indomie
Instant Noodles, Mr. Amber Yadav, as saying that the exercise was aimed at
bringing back the taste of Indomie to consumers.
He said, “We know things are hard at the moment but people
should always remember that there is no price tag that can justify inferiority.
Noodles globally are loved by families and when you love your family, you are
expected to give them the very best; in the noodles market, that best is
Indomie.”
According to him, the sampling exercise will include all
variants of Indomie and will be carried out in all geo-political zones in the
country.
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