Experts in the various areas of content production have called on content providers to adapt to more structured ways of distribution and treating copyright matters.
They noted this recently when chief executive officers of media and production outfits gathered at Adna Hotel, Ikeja, Lagos, for the 2017 edition of the Electronic Media Content Owners Association of Nigeria CEO Business Seminar.
Three facilitators took turn to discuss perspectives as regards the media/broadcast industry and issues concerning laws of the land.
The first speaker, Mrs. Ijeoma Onah, a content aggregator, spoke on ‘Successful Distribution of Local Content on International Scale — Challenges & Opportunities’. She said, “More than ever before in the history of the industry, content distribution opportunities and networks to succeed are opening. Stakeholders just need to tap into them and make the best out of it despite all the challenges.”
Also, stressing the importance of maximising the film content vis-a-vis the boom in theatrical releases across the country was Mr. Moses Babatope, who is the ED/COO, FilmHouse Cinemas and FilmOne Distribution.
He stated the importance of producing local content via a very strong Nigeria story while still making it global in terms of technicalities, publicity, marketing and brand management for a wider audience.
While the Chairman, Programme Committee of EMCOAN, Mr. Paul Igwe, MD/CEO of Whitestone Cinemas, commended participants,
EMCOAN President, Mrs. Debbie Odutayo, described the presentations as illuminating.
She said, “Ours is an industry that evolves every other minute; hence, we need to be in tune with development and best practices globally. I wish to state that this annual EMCOAN CEO Business Seminar is one of the several initiatives of the outgoing leadership. We hope that it can only get better with the leadership coming in.”
The last session was handled by the Senior Associate, Punuka Attorneys & Solicitors, Mrs. Obianuju Otudor, who spoke on Intellectual Property Matters, Brand Protection & Anti-Counterfeiting.
She stressed the importance of not taking things like brand logos, proper documentation, usage of location etc. for granted especially when filming. She said handling such too casually could lead to litigations that could dig a hole in the content owner’s purse.